You'll quickly launch a version of your app with minimum scope, even if only to a trusted test group. It will be functional, reliable, beautiful and it will solve the core problem so that you can begin to learn from your customers. If you have taken our Customer Development workshop you should have your first paying customers already. Then you can be sure that the next features you add address real customer needs.
Armed with real-time data about customer behaviour you'll focus development effort on building exactly what your customers want. Using cohort analysis you'll know how changes are affecting customer acquisition, activation, retention, referral and revenue, and focus development effort on optimizing these key metrics for growth. And you'll avoid wasting development budget on features that aren't used.
With your app already gaining traction you'll have more to offer to developers and investors. You'll have a development process in place and a team of experienced developers who can transfer knowledge, best practices and even the culture of a tech startup to your team.
“For entrepreneurs and startups, you should consider the OK GROW! team the technical team that you are unable to recruit. They recognize the importance of building your own internal team, and due to their active presence in the local tech community, will help you in cultivating that team. Most of all, they're a group of great people that are interested in seeing your company thrive as much as their own.”
— Adam Epstein, HUDDLERS
We have built social networks, a music sharing and discovery service, a document sharing app, and a project management app. We've built API's, responsive and mobile-optimized apps and a real-time data dashboard with interactive graphs.
eqAverage is a project management app with real-time graphs. Built using the AngularJS browser-based app framework and the D3.js graphing library, it uses WebSockets to stream live data to an infographic-style dashboard.
HUDDLERS is sports scheduling for recreational athletes. The first iteration was a web app for managing events and teams, with all standard social features such as friend and teammate connections, activity stream, commenting, and sharing via Facebook and Twitter.
Herd.fm is a music sharing and recommendation iPhone app. The back-end service provides an API that's used by the iOS app and generates recomendations and manages sharing songs and playlists with friends. It integrates with API's from Soundcloud, iTunes, YouTube, Songkick and others.
Tech Roster is a community-edited guide to Toronto's tech community.
We have helped startups succeed, including the winners of the largest investment at the 2012 LAUNCH festival, and we have worked with Yellow Pages Group to help manage and scale a social app with millions of monthly page views.
“Paul has been one of the best architects I've worked with and I've seen and worked with my fair share. He is super thorough and professional from start to finish. He always keeps his clients' expectations in mind and always delivers a great end product. I really look forward to working with him and his team more in the near future.”
— David Nam, Herd.fm
With an approach to interfaces that focuses on a user-centered design, Karl strives to balance form and function while leaving a trail of well crafted pixels wherever he goes. A man of witty puns, and nerdy tees, Karl is a Startup Weekend TO Alumni, and graduated from Seneca@York.
With over a decade of work experience in the software development industry, Tony has played roles ranging from business analyst, product manager, project manager, test manager to software developer. Tony brings the full set of software project skills to the products, websites and projects he delivers, ensuring that they will be well-planned, strategically sound, and well built.
“Not only does Paul architect and build rock-solid and scalable products, he also understands, and is sensitive to, the realities of business. In my experience this kind of understanding is rare amongst developers, and something I valued greatly in Paul. I hope to work with Paul again very soon.”
— Pema Hegan, GigPark
We can help at any stage but we look for projects that can benefit from our dedicated attention and our expertise launching new products using Lean Startup principles.
We diagnose before we prescribe: we'll start with a planning session to get an understanding of your business, the goals for your app, and what a successful outcome looks like. The outcome of this session is a project roadmap that defines your minimum viable product and what we'll measure after it's launched.
We can help you plan features and create wireframe mockups of the user interface. We can put up a landing page to connect with early adopters and allow you to experiment with your marketing message.
Then we begin to work in weekly iterations, with one or more developers or designers focused solely on your project. At the end of each week of development (even the first!) you'll be able to start using your app. You'll meet with us weekly to review the progress so far and plan the next week of work, and you’re even invited to work in our office with us full-time.
Our projects involve some or all of:
“Very easy to work with, and always exceeded my expectations.”
— Brandon Budz, Yellow Pages Group
We would love to work with you! Tell us about yourself and how we can help your business. We'll follow up as soon as we can.
“I have personally worked as hard as I possibly can toward the success of many products and businesses, and seen that hard work pay off. I promise that I, and everyone on the team, will put that same level of effort and care into the success of your project and your business.”
— Paul Dowman, OK GROW! Founder